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Reports

Key Performance Reports Overview

Understand the 13 reports in Red Belt Gym, from revenue and student growth to marketing, staff, AI, credits and inventory.

By Red Belt Team | Last Update: October 31, 2026

Red Belt Gym's reports give owners clear visibility into the growth, retention and marketing performance of their school. Click Reports in the left-side menu to see every report. Each card shows the report's group, such as Business or Students. Type in Search reports to find one quickly, then click Open.

Reports in the left-side menu and the Reports page with all 13 reports

Business

Revenue Breakdown Report

Total revenue for each month, broken down by source.

What this report helps you answer:

  • Where each month's revenue comes from
  • Which revenue sources are growing or shrinking
  • How revenue compares from year to year

End of Day Report

Results for a day or a span of days, to see what's actually going on inside your gym.

What this report helps you answer:

  • Daily sales activity and lead flow
  • Attendance trends
  • Short-term operational performance

See Run the End of Day Report.

Credit Report

Credits added and used by service, such as calls, SMS and transcription.

What this report helps you answer:

  • How many credits you're using, and on what
  • When you added credits
  • Which services use the most credits

See View Credit Usage.

Students

Student Growth Report

A monthly view of how your student base is changing. It tracks active students, total revenue, students gained and lost, churn, average lifetime value (LTV) and attendance. Trial programs are left out. This is the main report for understanding your school's momentum.

What this report helps you answer:

  • Are you growing, flat or declining month over month
  • Whether new enrollments are outpacing cancellations
  • How your decisions are affecting student count

Churn Diagnostic Report

How long students stay and where they most often quit or stop paying.

What this report helps you answer:

  • Average student lifetime
  • When students are most likely to cancel or stop paying
  • Weak points in your onboarding or retention

Upgrade Report

Your upgrade pipeline, conversion from eligible to upgraded, upgrade revenue and downgrades for any period.

What this report helps you answer:

  • How many eligible students actually upgrade
  • Which upgrade paths and staff members drive the most upgrades
  • How much revenue upgrades add

Marketing

Monthly Lead Diagnostic Report

The strengths and weaknesses of your marketing and sales process, month by month: leads, appointments, shows, sign-ups, 30-day revenue and lifetime value.

What this report helps you answer:

  • Lead volume and conversion trends
  • How strong your follow-up is
  • Which parts of your funnel need work

Pipeline Diagnostic Report

What you got for your ad spend and effort, by timeframe and lead source.

What this report helps you answer:

  • Which lead sources bring in real revenue
  • Cost versus reenable ads and campaigns
  • Where leads drop off in your pipeline

Staff & AI

Staff Time Clock Report

Clock-in, clock-out and breaks for daily and monthly attendance.

What this report helps you answer:

  • Who worked, and for how long
  • Late or missed clock-ins
  • Monthly staff hours

See Use the Staff Time Clock.

AI Performance Report

Score trends, interaction types and coaching patterns from AI-analyzed calls and recordings.

What this report helps you answer:

  • How each staff member's call scores are trending
  • Which interaction types are strongest or need the most coaching
  • Recurring coaching patterns across your team

See Read the AI Performance Report.

AI Action Log

An audit trail of every AI Command Center request and what Red Belt did.

What this report helps you answer:

  • Which changes the AI Command Center made
  • Who asked for and approved each change

Inventory

Vendor Spend Report

Spend by vendor and product over any period.

What this report helps you answer:

  • How much you spend with each vendor
  • What you still owe
  • What you pay per unit for each product

Product Report

Sales by product and variant: revenue share, units and trend for any period.

What this report helps you answer:

  • Which products sell best
  • How much revenue products bring in
  • Which products are growing or slowing

See Read the Product and Vendor Spend Reports.

Frequently Asked Questions

Common Questions & Troubleshooting

Will I need to set anything up to use reports?

No extra setup is needed. Reports use the data already in your account. The Staff Time Clock Report needs staff time clock settings, the AI reports need the AI Command Center and call recording enabled, and the inventory reports need products and vendors.

Why do my numbers not match what I expected?

Differences usually come from how active and inactive members are counted, when cancellations happened, or records that were updated late. Reviewing recent membership changes usually explains it.

Who can see the reports?

The owner sees every report. Staff only see the reports you allow in their Reports & financials permissions. See Manage Staff Users and Assign Permissions.

Can I export the reports?

Read our article for downloading reports.

See Pricing