We Built the Software We Wished Existed When We Ran Our Own School
Red Belt Software wasn’t born in a boardroom. It was born in a gym — out of frustration with clunky software, disconnected tools, and CRM providers who had never stepped foot on a mat.
From Martial Arts School Owner to Software Innovator
Our founder, Brian Debes, is a Brazilian Jiu-Jitsu black belt under the 10th Planet system. He owned and operated a martial arts school and experienced firsthand the daily frustration of managing a gym with software that wasn’t built for the job.
The calling platform didn’t talk to the CRM. The billing system didn’t sync with attendance. Marketing required a separate login, a separate bill, and a separate learning curve. Every “solution” created a new problem.
Instead of accepting “that’s just how it is,” Brian built a better platform.
The result: Red Belt Gym
A martial arts CRM where calling, texting, emailing, billing, scheduling, attendance, marketing, and automation all live in the same system. No integrations to configure. No data to sync. No extra bills to pay.
And here’s the part that matters: Brian still uses Red Belt Gym to run his own school every single day. If a feature isn’t good enough for his gym, it doesn’t ship.
What Drives Everything We Build
Mission
We simplify business operations so martial arts instructors can focus on what they do best: teaching, training, and building their communities. By mastering CRM technology, we help our clients master their businesses.
Vision
Great martial arts schools pass knowledge from master to student across generations, creating ripples that build stronger communities for years to come. We build technology that supports this tradition, making it easier to grow strong schools that endure.
Innovation
Our team is made up of martial artists and fitness professionals who live the same challenges our clients face. That perspective drives every feature we build — from belt progression tracking to automated follow-up sequences to AI-powered advertising.
Our Philosophy
If it’s not good enough for our own gym, it’s not good enough for yours.
This isn’t a marketing line. It’s how we make product decisions. Every feature gets tested in a live martial arts school before it reaches our clients.
Why Schools Choose Red Belt Gym Over the Competition
| What Matters | Red Belt Gym | Most Competitors |
|---|---|---|
| 2-Way Calling | Built into the CRM | Requires separate tool + extra monthly cost |
| 2-Way Texting | Built into the CRM | Requires Twilio integration or third-party app |
| Email Campaigns | Built into the CRM | Basic or requires Mailchimp/ActiveCampaign |
| Designed For | Martial arts schools exclusively | Generic gyms/fitness studios adapted |
| Facebook/IG Ads | Magic AI Ads — one-click launch from CRM | Not available — use separate ads manager |
| Belt Progression | Full rank tracking with testing dates | Basic tags or manual tracking |
| Price | Starting at $15/week | $99–$249+/month (plus add-ons) |
| Contracts | No long-term contracts | Often 12-month minimum |
| Data Migration | Full migration team included | Self-service or paid add-on |
About Red Belt Software
Who founded Red Belt Software?
Is Red Belt Gym only for BJJ schools?
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Can I try Red Belt Gym before committing?
Ready to Run Your School the Way We Run Ours?
Schedule a live demo and we’ll give you a personalized walkthrough of the platform using your school’s data. No commitment required.